Baby Noomie’s collection for the fall-winter season is off to a great start! Buyers across the United States and internationally, are welcoming the mom-preneur made brand into their stores, and many more are expected to land on it at the February Children’s Club in New York.
But, what is so special about Baby Noomie’s latest collection? Their prints are now hand drawn and then digitalized. Andrea, co-founder and head of production at Baby Noomie stated that “the hand drawn technique gives our prints personality and relevance. Stores want to find unique items, and we can offer that. For example, the rainbow print has imperfect fine lines and fillings that can only be accomplished by hand. When this was digitized, the outcome was just perfect. I saw a naturally born print made by a human being, exactly what I wanted to accomplish”.
Sloths, Llamas, Eyes, Letters are some of the concepts that made Baby Noomie’s fall-winter baby clothing so successful, alongside its 100% Pima cotton component.