We love seeing our matching sibling concept in each of our costumers’ homes, from a creative way for moms to introduce a newborn baby into the family to a pajama party. By dressing kids in matching outfits, siblings get to experience a sense of belonging, and moms get to take the perfect and shareable picture of #matchingsiblings.
Perfect picture and hashtags aside, experts agree that the matching outfit concept is a winner! Mijal Eisen, LCSW, behavioral therapist and co-founder of TimE Emotional Guidance Center says “Matching outfits for siblings is a fun and easy way to foster a sense of unity and belonging between individuals of a family unit. I believe Baby Noomie does an amazing job at portraying such traits through their unique designs that are not only age appropriate, gentle and modern, but also their quality makes my son ask for their Pjs every single night!”