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It was during the pandemic months of 2020 that Andrea and I sat down and began brainstorming new projects for 2021. As we saw the world spinning at a different pace and businesses joining forces to create amazing things, we wanted to be a part of it as well. We wanted to bring something different; aligned with our modern design motto, but different.

If you are a Noomie fan, you know we are fans of making foodie prints, especially the ones that, whether we like it or not, bring happiness. Cupcakes, donuts, ice cream, etc. And that is when Andrea said, let’s reach out to @byrobynblair, so we can make the ultimate sugary collection!

Robyn and us connected instantly, and in perfect synergy we began putting together this amazing collaboration. At first, we made the dots and the pink lollipops, and then we just couldn’t resist the possibility of bringing a boy version into play. And blue lollipops came about.Today, a month later, our first collab is on our site! It is our sweetest collection yet, not to mention super soft. Robyn’s designs and our 100% pima cotton quality gave birth to the ultimate sugary experience we were looking for! We feel strongly about wearing sweetness to inspire sweet dreams, sweet thoughts, and sweet moments and this what byrobynblair/noomie is about.

Alissa Wapinsky

About Alissa Wapinsky

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